Post by account_disabled on Jan 11, 2024 4:13:33 GMT
google ads targeting - similar segment example
Google Ads will automatically generate similar segments in your account when there is enough data on your remarketing list(s) to do so. This is a very powerful customer acquisition tactic.
Google offers a third kind of unique audience targeting called custom segments. This is a really fascinating intersection between Google’s data and your business that most people don’t think about. It lets you take other Whatsapp Mobile Number List pieces of information that Google knows about people, but slices and dice sit in a way that’s unique to your business.
Within Google Ads custom audience targeting, you have three different options for audience creation:
The interests and products/services people are searching for
The types of websites people browse
The types of apps people use
Note that you can’t add custom segments to your Search or Shopping campaigns, but they are a great audience targeting option for Display, Discovery, and Video campaigns.
google ads targeting - custom segment example
For example, when I launched my Google Ads course, I created a custom segment of people who have searched for queries like google ads course, learn google ads, and google ads certification.
Then, I created a second custom segment of people who have apps like Google Ads or Meta Ads on their phone. I added both custom segments to a Video campaign, to reach new audiences who are likely to be interested in Google Ads training.
Google Ads will automatically generate similar segments in your account when there is enough data on your remarketing list(s) to do so. This is a very powerful customer acquisition tactic.
Google offers a third kind of unique audience targeting called custom segments. This is a really fascinating intersection between Google’s data and your business that most people don’t think about. It lets you take other Whatsapp Mobile Number List pieces of information that Google knows about people, but slices and dice sit in a way that’s unique to your business.
Within Google Ads custom audience targeting, you have three different options for audience creation:
The interests and products/services people are searching for
The types of websites people browse
The types of apps people use
Note that you can’t add custom segments to your Search or Shopping campaigns, but they are a great audience targeting option for Display, Discovery, and Video campaigns.
google ads targeting - custom segment example
For example, when I launched my Google Ads course, I created a custom segment of people who have searched for queries like google ads course, learn google ads, and google ads certification.
Then, I created a second custom segment of people who have apps like Google Ads or Meta Ads on their phone. I added both custom segments to a Video campaign, to reach new audiences who are likely to be interested in Google Ads training.