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Post by juthi52943 on Dec 20, 2023 7:27:23 GMT
Why can retargeting on Facebook benefit your business? This marketing strategy allows you to put your company in contact with those who already know it by directing your advertising efforts towards those who have already visited your website, your app, your tax shop, your Facebook page, etc. Not only that, thanks to this technique you can retain your current customers and increase their trust in your brand, segmenting them and showing them new products and all the information you want. The main advantages of retargeting are: lower costs, higher conversion rate and specific targeting. Leverage your contacts by setting up retargeting strategies Do you have a contact database but don't know ? Maybe Job Function Email List they are the contacts that are recorded by the CRM or, for example, they were collected manually by your collaborators, participating in a fair, well, you can target your retargeting initiatives on these lists. You can create a list, submit it to Facebook's security and privacy process, and reach these people through ads. Arguably these lists show better results if they are segmented. It is therefore a good idea not to use lists of contacts that you don't know where they come from if you want to see results from the campaign. If, however, you want to keep in touch with all those who have visited the company website or a particular section of it, for example those who have not completed the purchase, you can implement remarketing strategies using the Facebook pixel.
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