Post by account_disabled on Dec 5, 2023 4:09:38 GMT
In order to improve your SEO on Google Maps, we strongly advise you to increase your presence on online directories such as pagesjaunes.ca , Yelp , etc. Google Maps SEO Directory HOW TO POSITION YOURSELF WITH ADVERTISING ON GOOGLE MAPS? It is not yet possible to create an advertising campaign only on Google Maps, but it is possible to be able to link a Google Ads campaign to Google Maps . Indeed, certain types of ads will be able to display on Google Maps and therefore further promote your business. LOCAL ANNOUNCEMENTS The first type of ad is Promoted Pins , also called “ proximity ads ”. Thanks to the paid search auction system offered by Google Ads , your business could be highlighted in the search space, but also on the map with a purple pin (and not red).
Google Maps proximity ads In order to offer local ads on Google Maps, you must first carry out a Google Ads campaign (one goes with the other). STEP 1 : ENABLE LOCATION EXTENSIONS ON YOUR GOOGLE ADS PROFILE Google Ads location extensions This extension will be able to link your campaign to a location, which will be displayed directly on the paid ad that you can see on the search engine. Know Phone Number List that this is an ES-SEN-TIAL step! In addition to adding a location, this action will activate the link between your Google My Business listing and your Google Ads account . In the best of all worlds, you or your web agency only use one email address for your entire web marketing strategy .
This way, Google will automatically suggest you make the link between the two. In a more realistic world, where Internet users have on average 2 email addresses , make this addition manually. So, add this extension and make sure your Google My Business listing is linked to your Google Ads account. location extension google maps optimization STEP 2 : USE GEOTARGETING Configure your campaign for geographic targeting and bidding on a geographic area. Make sure your Google Ads campaign is accessible for a specific area such as a neighborhood, a city, etc. Geotargeting Google Ads and Maps Step 3 : Adapt your keywords, Google Maps searches for local character Ideally, a keyword optimized for a Google Ads campaign includes a service keyword (example: "garage") and the location (example: "Montreal", "nearby", etc.).
Google Maps proximity ads In order to offer local ads on Google Maps, you must first carry out a Google Ads campaign (one goes with the other). STEP 1 : ENABLE LOCATION EXTENSIONS ON YOUR GOOGLE ADS PROFILE Google Ads location extensions This extension will be able to link your campaign to a location, which will be displayed directly on the paid ad that you can see on the search engine. Know Phone Number List that this is an ES-SEN-TIAL step! In addition to adding a location, this action will activate the link between your Google My Business listing and your Google Ads account . In the best of all worlds, you or your web agency only use one email address for your entire web marketing strategy .
This way, Google will automatically suggest you make the link between the two. In a more realistic world, where Internet users have on average 2 email addresses , make this addition manually. So, add this extension and make sure your Google My Business listing is linked to your Google Ads account. location extension google maps optimization STEP 2 : USE GEOTARGETING Configure your campaign for geographic targeting and bidding on a geographic area. Make sure your Google Ads campaign is accessible for a specific area such as a neighborhood, a city, etc. Geotargeting Google Ads and Maps Step 3 : Adapt your keywords, Google Maps searches for local character Ideally, a keyword optimized for a Google Ads campaign includes a service keyword (example: "garage") and the location (example: "Montreal", "nearby", etc.).