Post by account_disabled on Dec 3, 2023 6:42:09 GMT
What are its objectives ? For example “lose weight”, “increase sales”, etc.What are his fears and challenges? For example “I don’t have enough time to exercise” or “I don’t have enough visitors to my website”, etc.We will see in this article how to get all this information, but hopefully you already have an idea of what a buyer persona is.And if you still doubt its importance, consider targeting your Facebook ads . The first thing Facebook asks you to do is determine basic demographic criteria.In this example, I targeted women aged 25 to 35 who live in the Paris region.
I guess my ideal customer is a 30 year old woman, so targeting wo Europe Cell Phone Number List men aged 25 to 35 will allow me to find that target.As you have understood, it is already way too wide!We do not take into account the interests of this person and other socio-demographic criteria…Fortunately, Facebook allows me to go even further to reduce the size of my audience with the following sections:Demographic data : Industry, Position, Romantic relationship, Parents, etc.Interests : magazines, public figures, brands, interests, blogs, etc.Behaviors : purchasing behaviors, travel, expats, etc.
You can then use the text of your ad to describe the problems and challenges of your ideal customer, and finally give the solution: your offer.Do you better understand the importance of clearly defining your personas?2) Why is it important to know your buyer personas?When you are clear with yourself about who your ideal customer is, your marketing will immediately become simpler and more effective.If you know with more or less precision WHO you are really talking to. You will have a much easier time writing your marketing messages.No more racking your brains to do your copywriting .
You already know what is problematic for your ideal customer, what their objectives are and, above all, how to link your offer to these different elements.Your landing pages and product pages will also be easier to write.Let's take an example.There is no doubt that Fitbit is aimed at young people who want to stay fit and in style in all circumstances.You will always have ideas for producing content (articles, videos, posts on social media) and each content you produce will have meaning.You know what topics to cover and what type of content is most appropriate.To take the example
I guess my ideal customer is a 30 year old woman, so targeting wo Europe Cell Phone Number List men aged 25 to 35 will allow me to find that target.As you have understood, it is already way too wide!We do not take into account the interests of this person and other socio-demographic criteria…Fortunately, Facebook allows me to go even further to reduce the size of my audience with the following sections:Demographic data : Industry, Position, Romantic relationship, Parents, etc.Interests : magazines, public figures, brands, interests, blogs, etc.Behaviors : purchasing behaviors, travel, expats, etc.
You can then use the text of your ad to describe the problems and challenges of your ideal customer, and finally give the solution: your offer.Do you better understand the importance of clearly defining your personas?2) Why is it important to know your buyer personas?When you are clear with yourself about who your ideal customer is, your marketing will immediately become simpler and more effective.If you know with more or less precision WHO you are really talking to. You will have a much easier time writing your marketing messages.No more racking your brains to do your copywriting .
You already know what is problematic for your ideal customer, what their objectives are and, above all, how to link your offer to these different elements.Your landing pages and product pages will also be easier to write.Let's take an example.There is no doubt that Fitbit is aimed at young people who want to stay fit and in style in all circumstances.You will always have ideas for producing content (articles, videos, posts on social media) and each content you produce will have meaning.You know what topics to cover and what type of content is most appropriate.To take the example